Video: The Next Stage of the Web Revolution

Web analysts tout video as the next stage in the way the Internet is transforming business. By 2014, they predict video use on the Web will represent more than 90% of Internet traffic worldwide. This is a major development. So it’s worth looking at why this is happening, and how you can prepare for it.

Video is Becoming Integral to IT strategy

High-quality video gives communication an added dimension. When you’re in touch with someone using video, you react not only to voice but also to body language. This can be especially useful for a sales person who is trying to judge what a client wants.

As for meetings, video saves time and money. Participants don’t have to travel to a venue. Today’s videoconferencing can take place on smartphones and tablets with wireless connections.

You can also maintain staff mobility for training or presentations. Video gives people the freedom to stay on the move or work in remote locations. This flexibility streamlines business processes, reduces carbon footprints, and gives a competitive edge.

Ever-Growing Demands for Multimedia 

For these reasons alone, video is expanding. But there’s a further driver of video use: expectation.

Staff, customers, suppliers and vendors assume a leading company employs the latest technology. Smartphones and tablets can create and share video content. Video is a significant part of the multimedia world. People therefore expect businesses to use it.

Preparing Your Network Infrastructure

Providers such as Cisco are ensuring network infrastructures can cope with the boom in video traffic. One hour of HD video needs many gigabytes of storage, and requires a suitable network bandwidth. If you fail to take storage or bandwidth considerations into account, your network won’t handle video efficiently.

For a consistent, high-quality VaaS (video as a service), you need to integrate video into your whole network. This includes switches, routers and wireless solutions. After all, you want video to help grow your borderless network, and not slow it down.

These challenges needn’t become tiresome problems. With the right infrastructure, you can simplify video deployment. You can have the tools to capture, share and store video content automatically and with ease.


Specialists in Cloud, Mobility, Communication & Security Solutions and Managed Services.

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